It has an enormous capacity to increase your website traffic with organic and paid ways. In fact, it is extended to being a search engine where users can search for images and save them. But, Pinterest is an exception that helps to increase brand exposure and drive website traffic.
Especially with visual-oriented networks like TikTok or Instagram are developed to keep users on the network as long as possible. You may wonder, are Pinterest ads effective in comparison to other popular platforms? The common problem for social networks is that it is difficult to drive organic traffic. Depending on the campaign objectives Pinterest offers 5 different types of ads to users:ĥ reasons why Pinterest Ads are worth it 1. To promote on Pinterest, you first need to have a Business Account. Just like Facebook, Instagram, or Linkedin, Pinterest has its own advanced promotion platform that you can immediately see its benefits.įor brands that focus on customer acquisition, Pinterest is a full-funnel marketing tool from the creation of brand awareness to increased engagement, and to making a purchase. There is endless data that will support the economic viability of the platform. We continue to see the platform growing in terms of the number of active users and the variety of niches.Ĭonsidering the lucrative opportunities given by other platforms, you may ask yourself are Pinterest ads worth it to try? The short answer is yes. But, soon it turned into a passive income source for thousands of industries. Pinterest was made upon the idea that users can run lots of searches from makeup to home design, DIY accessories to optimizing blog posts. They still believe that Pinterest is a fun place where users spend their time to find some ideas on what to wear next Monday or how to design their kid’s birthday cake. Many businesses are biased about whether Pinterest ads are worth it or not.
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